Let’s get real for a moment. Lumber isn’t sexy, unless you’re a ripped logger with a killer YouTube channel with ads that pay you big money. Last we checked that was about nine people. Problem is there will be 9 billion people in 30 years and unless you get a good paying gig that helps to solve the climate crisis, why bother? Weirdly enough, forests offer a realistic solution. And, the wood that comes out of regenerative forests can be used to create some wicked cool stuff. Like airplane wings. And, 18-story buildings made completely of wood.

Oh, did we mention it’s regenerative? Meaning it never runs out and doesn’t hurt the planet. Ever heard of a steel hugger? Or a concrete hugger? Neither have we. So, we’ll lose the golf shirts if you lose the attitude and let’s solve this climate insanity together so we can both live a really cool life. You in? Or, would you rather be a YouTube makeup artist and take your chances? We’re fine with either. Just remember…it’s your choice, not ours.

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A great career awaits you in the wood products industry.

Explore what the wood products industry has to offer and how it can help you and our planet.